Voice-Overs for Corporations
Advantages of Using a Professional Voice-Over in Your Corporation.
What are the benefits of a professional produced Voice-Over for your company?
- Using professionally produced Voice-Overs adds an additional dimension to your message delivery. This adds power and effectiveness, increasing retention of your message.
- Using professionally produced Voice-Overs demonstrates attention to quality that your customer and employees will subconsciously and consciously respect.
- Your target listener can be engaged in other activities while listening to your message. For example, shopping or working.
Why should you or your company use professional Voice-Overs?
- It may seem easy to read words into a cassette recorder, but subconsciously your audience is listening not only to the words, but also to the presentation. Ninety-four percent of our communication is nonverbal. It has been shown that if these nonverbal cues are missing in your Voice-Over, your listener can miss as much as seventy-five percent of the meaning.
- Listeners will associate an unprofessional Voice-Over with your company’s attention to detail.
- A professional Voice-Over talent is experienced in projecting these non-verbal cues.
See if you can tell what the talent is conveying by using non-verbal cues.
Click here for an example of non-verbal cues.
Body Tone Multimedia - Example of Non-Verbal Cues
- A professional studio records the voice of the Voice-Over talent at the correct frequencies that brings out the talents best sound with no background noise.
Example of a bad Voice-Over.
Body Tone Multimedia - Example of a bad Voice-Over
Good Voice-Overs for Business and Corporate Examples.
Advantages of using a professional Voice-Over with print.
What about using Voice-Overs with print?
Data shows that when a customer reads and listens to the message at the same time, they are more likely to understand and retain it. Incorporating both visual and Voice-Over, in your company’s procedures and training, will achieve a higher understanding and retention rate. This equates to less time for training and more time for production.
Try this example.
- Print out detailed instructions and have your teenager or spouse read it when they are doing something such as watching TV. (Do this during the commercial break.) Take it away after they read it. Later, after the television show they were watching, ask them to tell you what the directions were.
- The next day try by talking. At the commercial break, tell them different instructions. After the television show, they were watching, ask them to tell you what the directions were.
- Finally, on another day, during a commercial break, hand each a list of instructions. While they are reading the list, read it to them aloud. After the television show, they were watching, ask them to tell you what the directions were.
What were your results?
Advantages of using a professional Voice-Over in your presentation.
Voice-Overs used in corporate or sales meetings.
Why not have a Voice-Over to accentuate your message?
I have been in many corporate meeting where the presenter (even though he or she was well educated) could not convey the message correctly and lost acceptance of the proposals. The only thing the audience retained was the coffee and doughnuts offered during the meeting.
The benefits to having your presentation accented by a Voice-Over are.
- You can play the Voice-Over and point out important items in your presentation, instead of having to remembering your lines.
- You can watch your audience. See where they are interested or where they are uncomfortable. You can note these items and address them before closing the meeting.
Advantages of using a professional Voice-Over for your image.
Professional Voice-Overs used in your outgoing message (OGM) at the office and at home.
Voice-Over at the Office.
In this day and age, perception is truth. How you are perceived to others is how you must really be. In the corporate arena, how you are perceived is directly related to your salary and the respect you command. No matter what your position is in a company, when people call you from within the company or from outside, your outgoing message (OGM) should always project and aura of professionalism.
How many times have you called a co-worker on his or her company land line or cell phone and heard a nervous, unprofessional outgoing message just stating their name?
Body Tone Multimedia - Example of a bad Voice-Over
Listen to this example of a professional out going message.
Hello,
You have reached the desk of Bob Smith, Body Tone Multimedia’s senior vice president in charge of marketing.
Please leave a your name, phone number, and a detailed message at the prompt.
Bob will return your call within three business days.
Thank you and have a great day.
Body Tone Multimedia's Rates for Voice-Overs for Corporations
| Category |
Time |
Cost for Regular: turnaround time option |
Cost for Hot: turnaround time option |
Cost for Urgent: turnaround time option |
| Radio Commercial: Local / Regional |
:15, :30 or :60 |
$200 |
$300 |
$400 |
| Radio Commercial: New York, Los Angeles, Chicago |
:15, :30 or :60 |
$300 |
$400 |
$500 |
| Radio Commercial : National Network |
:15, :30 or :60 |
$1000 |
$1200 |
$1800 |
| Radio Station Promotion / Station Imaging |
:05, 15 or :30 |
$200 |
$300 |
$400 |
| Public Service Announcement on Radio |
:15, :30 or :60 |
$200 |
$300 |
$400 |
| Television: Local / Regional |
:15, :30 or :60 |
$300 |
$400 |
$500 |
| Television: New York, Los Angeles, Chicago |
:15, :30 or :60 |
$500 |
$600 |
$700 |
| Television: National Network |
:15, :30 or :60 |
$2000 |
$2200 |
$2800 |
| Non-Broadcast Corporate, Industrial and Educational |
1 hr recording session |
$300 |
$400 |
$500 |
| Per additional studio hour |
$100 |
$150 |
$200 |
| Interactive Media / Multimedia |
1 hr recording session |
$300 |
$400 |
$500 |
| Per finished hour of audio |
$500 |
$600 |
$700 |
| Individual outgoing message (OGM) consumer, business, and corporate. |
:15, :30 |
$60 |
$100 |
$120 |
| :60 |
$120 |
$160 |
$180 |
| 6:00 |
$125 |
$200 |
$260 |
| 12:00 |
$240 |
$320 |
$360 |
Note:
• Radio and television rates for unlimited airings in a 13-week cycle.
• Rates are in US Dollars.
Follow this link to order your Corporation Voice-Over online now
Script and Direction
Setting the tone of your Voice-Over.
When deciding on your script for your Voice-Over, you must first decide what tone you want to project.
- A serious tone. Straight to the point. (Who, What, Where, When, Why, and How).
- A character acting out a skit. More relaxed. It brings the listener into the scene as if they were listening in on a conversation.
- A character acting out a funny skit. Comedy helps people remember.
- A serious voice tone acting out a funny skit. Everybody like the switch. A serious tone with a punch line at the end.
- Dynamics (Intensity). Relaxed or hard (“TUESDAY, TUESDAY, TUESDAY”)
Word Count
A calm, understandable rate of speed for reading your script is 2.5 words per second. That’s approximately 75 words total for 30 seconds. Remember, the pause is just as important to allow the listener to comprehend your message.
Faster is called a, “Hard sell”. The rate of speed for reading your script is 3.5 words per second, but that's pushing it. That’s approximately 105 words total for 30 seconds.
Always read your script aloud before you send it in.
Pronunciation
The most important item is pronunciation. In reviewing your script, be sure that any word that can be mispronounced is clearly notated. There are many names, words, phrases, and dialects (that are not in the dictionary) that may be very familiar to you in your part of the country, but will not be apparent to the talent. For example, Des Moines [duh-MOIN] can easily be incorrectly pronounced. In addition, be sure to include CAP-i-tal letters to denote syllable emphasis.
When in doubt notate.
All questionable pronunciations must have precise instructions of the desired diction. Body Tone Multimedia will not be held responsible for any mispronunciations that have not been specified prior to the recording session.
Script Formatting
Please specify if you want a three second count down, A three second pause at beginning, or the voice over to start right on the beginning. If you do not specify it will start at the beginning.
If music is selected with Voice-Over then a few seconds lead in of music will be played before Voice-Over will start.
Turnaround
Body Tone Multimedia has three turnaround options for your convenience.
- Urgent: 24 hours
- Hot: 72 hours
- Regular: five business days
Please confirm the turnaround time you need when placing your order.
Delivery
We offer two (2) methods of delivery: Email and USPS - Priority Mail
- When using email, we compress the file to MP3 or MPEG-4 (AAC). Please consider that most email services do not allow more than 10 Megabytes of data for one letter. This means that an average Voice-Over with music will be approximately 2 minutes long. If you need longer recordings it must burned on a CD and sent via priority mail.
- We can also ship your order on CD. Additional shipping cost will be applied to your order.
How to use your Voice-Over.
Once you get your Voice-Over from your email, you will want to play on a CD player at home or at your business.
- You will need software that will easily convert your MP3 and AAC files into a format that your CD player will recognize.
- You will want to burn your CD.
Follow this link for a free player and converter from Apple Computer, Inc. called
iTunes
Please note when using your new Voice-Over for answering machines, voicemail, and cell phones, you may need to turn the bass down or off depending on your equipment.
When recording your outgoing message (OGM) on your cell phone, you may need to use a landline phone to get a better quality message on your service.
Need help writing the script?
Don’t worry Body Tone Multimedia is here to help.
Follow the link below to learn
About Body Tone Multimedia Writing Services.
We can help.
